We review business data and strategy, we determine actions for attraction and engagement goals, while maintaining the connection and loyalty of your core base. Using research methods, we develop a roadmap to identify new segments and craft messages that will align with their world views, and give insights to create or change relationships and cause prospects to adopt your offering.
Solving brand challenges with brand communications
Brad communications and challenges associated with this are common across every industry. We meet these with a range of strategies designed to strengthen your brand and increase visibility positively. Powerful brand ideas underpin differentiated brand building and positioning. Getting these right help grow your business, which is the point of everything, and an effective strategic brand communications strategy is imperative to reach and move the target audience.
There are many specific kinds of challenges that brand communications can help to solve.
As your brand strategy is crystallised and your brand’s uniqueness is distilled into a series of messages, it is necessary to consider how you ensure that the brand image you have spent time and money developing can be protected, leveraged and communicated fully, effectively and compellingly to reach, influence and move customers to action, using traditional and digital methods to attract and impel the target segments of your business.
We start with an overall strategy, marketing communications that convey your business’s marketing mix with the fundamental purpose, principles, proposition and personality with consumers and stakeholders.
Partnering with you, when you need a brand communications agency to address specific challenges your business may face from time to time, we ensure your company’s value, however it is defined, reaches your prospects but also that the process of ensuring that all messages that go out about your business stay authentic and consistent even when conveyed to different target segments with variations for different personas.
It doesn’t stop here, but also encompasses the kinds of communications new companies or those seeking funding or wanting to raise the profile of a new technology, for instance, may need. Social media, video content and PR that is aimed at the public as well as stakeholders, investors and competitors.
Drive brand awareness and visibility through purpose
If differentiation enables competitive positioning and strategy, distinctive messages and storytelling are crucial for building your brand. Create and improve brand communications and build marketing messages to increase brand awareness and visibility of brand and purpose.
We exist to build brands and love to come up with great brand ideas and the attendant communications. Brand communications is one of the most fundamental ways of growing your brand, your brand presence and legitimatising your brand position.
Creating a transformative brand comes from the inside out, back end to the front end and everything in between. Transformative brands change people’s minds, lives and attitudes but the communications deployed makes the difference between good and great. We have helped customers with different challenges that strategic communications deliver results for.
Find and reach new markets and customers
We start with the offering, define a purpose and create a story your audience will believe - and love. Understand your segments and send the right message.
Reviewing the business data and strategy, we determine which actions need to be taken in support of attraction and engagement goals, while maintaining the connection and loyalty of your core base. Using research methods, including interviews, we develop a roadmap to identify new segments and craft messages that will align with their world views, and give us the insights to create or change the relationships and cause new prospects to consider adopting your offering.
Create and improve brand communications and build marketing messages to increase brand awareness and visibility of brand and purpose. If differentiation enables competitive positioning and strategy, distinctive messages and storytelling are crucial for building your brand.
Create a fresh new brand identity that is distinctive enough to be noticed in the crowd and that telegraphs the values of the business that your prospects anticipate and desire, based on research and applicable trends, in order to reach new segments.
Opportunities and risks in equal measure abound here but brand communications is important. This phase of brand strategy should not be avoided but it should be planned on a multi channel basis and should always be configured to show off and celebrate your brand’s difference, value and unique attitude.
Click here to find out more about how we can help you with your brand comms or call us on 0208 191 9008.
As Sheryl Sandberg recently noted, brand success can be directly attributed to having the right creative message and story and should constitute a greater proportion of marketing efforts.