The Context for Brand Transformation A strategic context for brand transformation is more necessary than ever as professional services companies like law, accounting and architecture firms begin to realise the importance of building a brand. The realisation that building a...
Iconify Brand Management and Business Transformation Blog
We have a unique and exciting approach to branding, and as consummate change managers and brand strategists, this brings you expertise that packs a real punch and takes a 360-degree approach to resolving your business problems.
Iconify brand management and business transformation blog raises many topical issues about brand building, management and differentiation, of interest and great educational value to people involved in or interested in the world of both brand and business transformation, making much of how they are interconnected and how solutions in one area, are related to the other.
The blog establishes thought leadership in the field of brand management relevant to practitioners and business owners in branding, marketing and transformation.
With a focus on building relational and resonant brands, our blog takes the concept of branding beyond the visual with our integrated brand strategy approach that changes the game to include prowess in the digital and technology space to harness capability and building brands of power and sustainable equity.
From brand image and identity to the requisite capability building through operations and the ability to market through content, we have it all covered, and have pieces written by both our creative and technical associates.
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