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The Strategic Context For Brand Transformation
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[vc_row][vc_column][vc_column_text] The Context for Brand Transformation A strategic context for brand transformation is more necessary than ever as professional services companies like law, accounting and architecture firms begin to realise the importance of building a brand. The realisation that building a brand goes way beyond designing a nice logo is important for businesses who…
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Brand Strategy as a Superpower for Brand Building
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[vc_row][vc_column][vc_column_text] Brand Strategy as a Superpower When it comes to brand building, integrated brand strategy is a superpower that helps your business achieve its goals and address many of the most pressing concerns you might be facing. Business concerns we hear about the most centre around similar themes: “We’re a little lost on digital”,…
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Why you’ve got to have Brand Positioning Strategy
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[vc_row][vc_column][vc_column_text] Brand Positioning Strategy and ‘The Battle for Their Minds’ [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Brand strategy and positioning recognise that as a business, as an aspirational brand, your business is in a battle for the consumers’ minds. Simply put, a brand positioning strategy is necessary because people start businesses every day. They literally start-up by the…