Chinenye Ikwuemesi

[vc_row][vc_column][vc_column_text] Logo Design in 23 steps from Holistic Brand Experts [/vc_column_text][vc_empty_space][vc_column_text]We often get questions about how to design a business logo and have written about how to design a business logo in response. Logos should be like leaders – powerful, aspirational, striking and hugely ambitious, and as holistic brand experts, we know that learning…

[vc_row][vc_column][vc_column_text]Why Strategic Customer Experience is a Gift for Reputation Management  While studying for my first degree, the theme of better customer service (not customer experience yet!) was a recurring theme, concerning earning customer loyalty and market share, although not so much explicitly in the context of reputation management. There was a massive upsurge in…

[vc_row][vc_column][vc_column_text] An End to End Story Key positioning strategy considerations help highlight a radical truth’ your entire business is a story. To own your position, you need to define it then decide how it is translated into actions across your business end to end, so you can own your story. In owning your story,…

With CX ever more important, recognising the potential of your staff in mobilising a brand experience that is aligned to business goals means that the customer experience journey must begin with internal customer brand engagement, i.e. with your staff. Getting your staff to be brand whisperers, avid advocates and a fundamental part of your…

Purpose Driven: Marketing What are the credible next trends in purpose-driven marketing? The drivers for the next trends, live in the distinction between purpose driven and cause marketing. When conflated, the brand is too elastic and unrelatable to other signals emanating from the brand, appearing led by public opinion and inauthentic. Cause is a…

[vc_row][vc_column][vc_column_text]With the current pace of change, being aware of impending or current digital trends is critical for maintaining dynamism in the business model. What innovations or tools are important for your business to stay relevant and integral to becoming a part of the digital age business model? The environment within which organisations now operate…