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[vc_row][vc_column][vc_column_text] The Context for Brand Transformation A strategic context for brand transformation is more necessary than ever as professional services companies like law, accounting and architecture firms begin to realise the importance of building a brand. The realisation that building a brand goes way beyond designing a nice logo is important for businesses who…

[vc_row][vc_column][vc_column_text] Brand Strategy as a Superpower When it comes to brand building, integrated brand strategy is a superpower that helps your business achieve its goals and address many of the most pressing concerns you might be facing. Business concerns we hear about the most centre around similar themes: “We’re a little lost on digital”,…

[vc_row][vc_column][vc_column_text] Brand Positioning Strategy and ‘The Battle for Their Minds’ [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Brand strategy and positioning recognise that as a business, as an aspirational brand, your business is in a battle for the consumers’ minds. Simply put, a brand positioning strategy is necessary because people start businesses every day. They literally start-up by the…

[vc_row][vc_column][vc_column_text] The Positional Elements of Brand Strategy Part 1 [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] The Key to Successful Brand Positioning and Why you Need It Brand positioning is key to successful brand strategy because it drives everything from brand design to the business choices we make around, for example, capability, tools, communication and HR. The holy grail, whatever…

[vc_row][vc_column][vc_column_text] The Ultimate Brand Strategy Process In this post, I share an infographic that represents our Integrated Brand Strategy Process, the ultimate brand strategy process for decision-makers, who must consider more than just marketing, design and creative aspects of the business. We take an in-depth look at what an integrated brand strategy should look…

[vc_row][vc_column][vc_column_text] Why it’s critical to have an integrated Brand Strategy to Create a Truly Resonant Brand Effective and successful Brand Strategy can be defined as an integrated and long term mix of business cases, objectives and holistic strategies that are aligned across the business, operational and marketing functions to promote superior performance, resonant perceptions,…

[vc_row][vc_column][vc_column_text] The Brand Strategy Intersects of Transformation You may never have considered the brand strategy benefits of digital transformation but the enduring factors of brand primacy, especially in competitive environments owe a great deal to the adoption of change and technology. Successful digital transformation will accelerate awareness, visibility and growth but it is dependent…

[vc_row][vc_column][vc_column_text] Aligning Digital Transformation Success Factors Continuing with our theme on aligning success factors for digital transformation as a way to strengthen your brand, the first considerations in developing your strategy depends on the dimensions one prioritises for change. Bearing in mind that as we said in the foregoing article,  3 Brand Driven Reasons…

[vc_row][vc_column][vc_column_text] – Brand Power, Brand Equity and Business Effectiveness   [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Digital Transformation – What it is, Risks and Trends One of the biggest brand risks that businesses face currently is that of falling behind competitors, simply because of digital deficits. Mitigating these risks is a big part of three primary reasons for digital…

[vc_row][vc_column][wgl_double_headings title_color=”#151515″ subtitle_color=”#c10e0e” title=”How to get Fit, High Quality Software”][vc_empty_space][vc_column_text]As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high-quality software and applications and finding a  fantastic software development company. If you are like many of the leaders responsible…