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The Importance of Market Research for Small Businesses
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[vc_row][vc_column][vc_column_text] To Boss Your Market, You’ve Got to Know It The importance of market research for businesses starting out or moving up, including small businesses is down to the fact that the data that research provides, is at the heart of much of what you decide to do with your brand. How you pitch…
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The Software Engineering Mindset
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[vc_row][vc_column][vc_column_text] How a Software Engineering Mindset Could Break the Spiral of Failure Software engineering cultures have created many of the solutions and applications without which our lives as we know it, just wouldn’t be possible, just wouldn’t work. So it’s easy to see that the outcomes and impacts of software engineering can and do…
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Why You Need a Brand Strategy
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[vc_row][vc_column][vc_column_text] The Purpose and Importance of Having a Brand Strategy There are so many reasons why you need a brand strategy, whether you are a start-up or an established business recognising the importance of a long term plan to establish a strong brand presence in your business landscape. By developing brand strategy, a business…
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Hey, DigiTrans!
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[vc_row][vc_column][vc_column_text] Get to know Digital Transformation! What? What does Digital Transformation mean for my business? Digital Transformation (or digitrans) could mean everything for your business depending on the challenges you are facing and your strategic vision, but there is no doubt it could help to mobilise that vision more completely and rapidly. Your business…
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10 Powerful Functions of High Performance website
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[vc_row][vc_column][vc_column_text] 10 Functions of a High-Performance Website Considering their unique challenges, it’s undeniable that the B2B websites of small to medium size businesses are a powerful brand asset and there are 10 powerful functions of a high-performance website that make it so, meaning that building a fully fit for purpose B2B websites require thought…
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How to Define Brand Purpose
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[vc_row][vc_column][vc_column_text] The Answer is Purpose ‘What is brand purpose’, is a popular query so here’s a look at how to define your brand purpose, why brand purpose is important and how yours can be a purpose-driven brand for our times. The short answer is that brand purpose is pivotal and a purpose driven brand…
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Brand Strategy and the Case for Digital Marketing
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[vc_row][vc_column][wgl_spacing spacer_size=”30px”][wgl_spacing spacer_size=”30px”][vc_column_text] Brand Strategy and the Case for Digital Marketing Digital Marketing and Brand Strategy Synergies Synergies from digital marketing and brand strategy are obvious because while brand comes from the heart and love and purpose drives brand strategy, digital marketing and communications as well as digital transformation tools and trends uplift business…
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10 Steps to Defining a Change Management Strategy
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[vc_row][vc_column][vc_column_text] Define a Change Management Strategy – Describing and Documenting the change desired It’s sometimes much clearer to understand that change is necessary than it is to actually define it, and these 10 critical steps will help you define a change management strategy, to get to that point, and beyond. It is necessary to…
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The Project Management Structure for Change Management
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[vc_row][vc_column][vc_column_text] Project Management Structure for Change Management Change is delivered through a change project or programme of works, so that project management provides a structure for change management. It’s managed through project or programme management structure but tends to require additional protocols to manage the people side of change if the risks and impacts…
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Leading Organisational Change Management
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[vc_row][vc_column][vc_column_text] Successfully Leading Organisation Change Management [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Successfully leading organisational change management is about vision and blending strategic brand imperatives with business objectives and benefits realisation. In order to improve performance competitive positioning and benefit from technological advancements with the potential to transform the business opportunities, behaviours, capabilities and innovation attitudes and enablement in the…